Module 4

Learning Session: 12:45-2:00 PM

If You Build It, Will They Come? How do we maintain campaign momentum throughout an evolving organizational landscape?

Capital campaigns have a beginning and an end, but usually go on for several years.  Capital campaigns are a great way to get your donors, friends and volunteers excited about fundraising for a new project for your organization.  With the excitement of a new project, there is frustration as well.  Questions arise such as:; We will answer all of  these questions and more, while providing you with information to run a successful capital campaign.

By the end of this session, participants will learn:

  • How to reach your fundraising goal in this designated time frame

  • How to keep your donors excited about the project

  • How to continue to raise money for day-to-day operations? 

Presenters:

Learning Lab 4A: 2:15-3:15 PM

Capture Your Impact

Is your organization really making a difference? Can you measure your impact and clearly communicate your value to donors? Today, just doing good isn’t good enough. Next generation donors, foundations and government agencies are making decisions based on results, not just efforts. In short, it’s not just about who you know; it’s about the outcomes you can deliver. This session will give participants the practical tools necessary to measure, improve and communicate their impact to stakeholders, including donors.

By the end of this session, participants will learn:

  • How to clearly articulate your organization’s priority outcomes
  • How to develop simple and compelling ways to measure your results
  • How to communicate your impact to stakeholders, including funders

  

Facilitator:

Learning Lab 4B: 2:15-3:15 PM

On the Move Again: Migrating from Events to Annual & Major Gifts

The ‘buzz’ centers on how development staff tend to move from one gala to the next, from one golf outing to the next, from one special event to the next special event.  This interactive learning lab will allow conference participants to reflect on ways to become less dependent on events while learning to leverage these events into increasing annual fund and major gifts.  Mike Bruni, Partner at Laurus Strategies in Chicago, will share the hottest direct response fundraising tips and innovation ideas to bump up fund results, including specific ways to start and build an endowment as well as creative approaches for both donor acquisition and renewal programs.

By the end of this session, participants will learn:

  • How to leverage special events so to increase annual fund and major gifts,

  • How to start and build an endowment,

  • Specific strategies and tools you can use in your fundraising program to increase planned and major gifts,

  • How major and planned giving officers can overcome challenges to become more successful.

Facilitator: