AFP Chicago Breakfast Workshop Series

Learn and link with other fundraisers

Professional education and networking go hand-in-hand at AFP Chicago’s breakfast workshop series.  Several times per year, AFP Chicago brings together thought-leaders who share their expertise and insights on some of the most pressing issues facing fundraising professionals today. 

Thanks for Attending!
Don’t Call Me a Millennial

Friday, September 22, 2017 | 8:30 - 10:30 a.m. 
Maggiano's Banquets
111 West Grand Ave.
Chicago, IL 60654

Are you using the right strategies for this diverse generation? We all hear countless theories about millennials and their needs, desires, and ways to reach them. But in reality, only 40% of those born during the millennial years (1981-1997) self-identify as being part of the millennial generation. Here’s the thing…it will take nuanced and thoughtful communication strategies to reach across this diverse group and create meaningful and successful engagement for your organization. 

In this lively morning conversation presented by Katie Price, Partner at Design BIG Dreams, LLC and Spark Community, we will look at subgroups within the millennial population, understand their behavior, and learn how to effectively and efficiently engage these potential supporters.

You’ll leave with new peer relationships and four key takeaways:

#1 - How to identify millennial subgroups, from capturing their data to sustaining their interest 

#2 - How to plan and prepare appeals for different millennial subgroups

#3 - How to create a communication and fundraising plan for the year that engages and analyzes these subgroups in the most cost-effective way 

#4 - How to identify and quantify millennial social value into your organization 

Meet Our Presenter: Katie Price is Partner at Design BIG Dreams, LLC and Spark Community. They have been in existence for seven years, and focus on outsourcing digital marketing and fundraising services to nonprofits. She is also in charge of stewardship education at the Archdiocese of Chicago. Katie received her CFRE in 2015 and has received her Master's in Public Service Management with a concentration in fundraising and philanthropy from DePaul University Chicago, School of Public Service. Katie is currently pursuing an Executive Certificate in Religious Fundraising through the Lake Institute on Faith & Giving at Indiana University School of Philanthropy. She has presented on the national level on topics such as digital fundraising, millennial engagement, social media, membership recruitment and retention, and online giving. She is active in the Junior League of Chicago as the Annual Fund Chair, and a member of many Chicago area nonprofits. Katie recently moved to Springfield, IL where she resides with her husband, adorable daughter Gracey, and rescue animals Mya and Jack.

Special thanks to our program sponsor:

© 2013 Association of Fundraising Professionals Chicago Chapter
1717 North Naper Boulevard Suite 102 Naperville, IL 60563 | Phone: 630-416-1166  | Fax: 630-416-9798