AFP Chicago Breakfast Workshop Series

Learn and link with other fundraisers

Professional education and networking go hand-in-hand at AFP Chicago’s breakfast workshop series.  Several times per year, AFP Chicago brings together thought-leaders who share their expertise and insights on some of the most pressing issues facing fundraising professionals today. AFP Members, in 2018 we're excited to offer you a lower registration rate for all of our breakfast programs! $30 for members and $55 for nonmembers.

Using FEP Data to Make Good Decisions and Improve Your Fundraising Results 

Friday, October 19 | 8:30 am - 10:30 am
Kellogg School of Management - Wieboldt Hall 
340 E Superior St, Chicago, IL 60611

This session will report national donor giving statistics along with how individual nonprofits can use the Fundraising Fitness Test to learn about their donor retention performance and discover actionable options to increase fundraising results at a faster pace.

The Fundraising Effectiveness Project (FEP) is an AFP research project now in its 12th year with actual giving data from more than 12,000 small- to mid-size nonprofits and more than 100 million gift transactions. This rich database enables nonprofits and their fundraising staff to compare their own performance against national benchmarks for improved results.

Session goals will illustrate how individual nonprofits can measure their own fundraising effectiveness in three key areas:

  1. How multi-year results analysis can illustrate overall program performance.
  2. How tracking donor giving levels in both acquisition and retention can improve revenues.
  3. How gain/loss analysis from upgrading, gave same, and gave less metrics can increase fundraising returns.


Ryan Johnson, MA, CFRE 
Senior Manager, Strategic Philanthropy and Partnerships at YMCA of the USA

Benjamin Miller
Chief Analytic Officer at DonorTrends

Registration fee:
$55 for nonmembers ( Or for members after October 15)

Register now!  

© 2013 Association of Fundraising Professionals Chicago Chapter
1717 North Naper Boulevard Suite 102 Naperville, IL 60563 | Phone: 630-416-1166  | Fax: 630-596-1042