Fundraising is fast-paced and unpredictable. Your supporters evolve, opportunities shift, and plans get upended. Sticking to an annual fundraising plan might give you structure, but it also leaves you stuck when change inevitably comes. In this session, we’ll show you how to build an agile, adaptive fundraising practice that balances strategic direction with real-time responsiveness. You’ll learn how to replace rigid plans with a repeatable, donor-centric workflow that prioritizes what drives connection and measurable results.

Participants will explore the key elements of Agile, including sprint planning, prioritization, and team rituals that support continuous improvement. We’ll walk through a roadmap for piloting Agile principles, scaling success, and integrating this framework into your year-round fundraising strategy.

This session is designed for development professionals, team leads, and nonprofit leaders looking to increase adaptability, boost staff engagement, and improve donor outcomes. Format includes presentation, real-world examples, and optional interactive discussion.

 Learning objectives:

• Apply core Agile concepts like sprints, prioritization, and retrospectives to fundraising work.
• Break down large campaigns into manageable cycles that increase momentum and reduce burnout.
• Create a roadmap to test and scale Agile practices with real fundraising examples.

This webinar is sponsored by DonorPerfect.

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Speakers:

Tara Petersen is a career fundraiser with 20 years of experience helping nonprofits of all sizes secure the resources needed to advance their missions. She holds a master’s degree in Nonprofit Management, but the core of her work has always been a belief in the power of relationships to activate generosity and change the world. After a career on the front lines of fundraising, Tara now serves the sector in a new way as Nonprofit Relationship Manager at DonorPerfect. In this role, she builds strategic partnerships and leverages her insights to help nonprofits strengthen fundraising strategies, build meaningful donor relationships, and leverage technology that is delightfully easy to use. Having firsthand experience with limited staff capacity, competing priorities, and the constant pressure to do more with less, Tara brings a grounded, authentic perspective to her work. Her goal is simple: to make it easier for nonprofits to do more good by spending less time wrestling with systems and more time focused on what matters most: advancing their mission.

Julia Gackenbach has spent over a decade working locally and globally with nonprofits. This has sharpened her skills to raise funds, care for donors and communicate impact. Her experience tied in with her desire to create community through a mission gives her unique passion to work with all types of organizations. Julia now uses that enthusiasm and expertise to lead communication strategies from DonorPerfect to industry practitioners.