Storytelling that Stands Out Above the Rest

Tuesday, November 14, 2023
8:30 am: Networking
9:00 am - 10:00 am: Presentation
In-Person and Virtual

Storytelling that Stands Out Above the Rest will provide ideas and inspiration for you and your team as you head into the high season of fundraising messaging: calendar year-end! During this session, Kelsey Nelson will share leading practices and examples of multichannel messaging done right, based on her work as part of Campbell & Company’s Digital Donor Engagement practice.

Presenter:
Kelsey Nelson | view Kelsey's bio | LinkedIn
Senior Consultant
Campbell & Company

Learning objectives:

• Understand how donor personas can be used to drive thoughtful content development and segmentation strategies
• Pick up tips for repurposing a message across platforms, and consider ways to vary the voice and tone of your messages to fit the audience and the channel
• Collect ideas for leveraging visuals in a fresh way
• Refocus on cultivation messages as a place for more robust storytelling

In-Person Location:
Adler University
17 N. Dearborn St.
Chicago, IL 60602

Virtual: Zoom

Members: $20
Nonmembers: $30

Register for November 14 Workshop (Virtual)

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